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Along with perfumes, foundations, and favorite methods of hair removal, once you find the thing that works for you, odds are you’ll become loyal and preachy about it. I can’t tell you the amount of times I’ve hounded my friends to buy my favorite lengthening formula–when I love a beauty product that much, I either gatekeep it or gush so hard I’m in fear of somehow landing on the board of the company. Even if my friend has the exact opposite lash goals that I do, I won’t stop until they acquiesce to my choices. After all, it takes years of testing out formulas to find the right mascara to lengthen, add volume, not smudge, and all those other minute details we focus on. My personal preference is a product that separates my lashes, will last all day, and come off easily with a cleansing balm. When I found that, I wasn’t letting it go.
But ELLE.com editors know that not all mascaras are created equally; some of us are on the hunt for lengthening formulas that rebuild damaged lashes from botched extensions, and some of us just want to give our little hairs the thiccc life they deserve. So in an effort to get more followers to our specific must-haves, we’ve banded together to try to win over some converts. Ahead, we share our 17 all-time favorite mascaras, from drugstore finds, Amazon bestsellers, vegan formulas, chicly packaged investments, and all-time cult favorites. If your lashes are in desperate need of some T.L.C., maybe you’ll find your new best friend on this list.
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