27 New Beauty Products Our Editors Are Loving This Month

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27 New Beauty Products Our Editors Are Loving This Month


As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

  • There have been plenty of new beauty launches in April, just in time for spring.
  • Our beauty editors are sharing their favorite products from everything they’ve tested this month so far.
  • Shop options in the hair, skin-care, makeup, body-care, and fragrance categories below.

Now that spring is officially here, it’s time to start cleaning up our beauty routines — and when it comes to products, that means out with the old and in with the new. We’ve been testing tons of new items to see which ones are good enough to land a permanent spot on our vanities.

In an effort to help you streamline all your beauty shopping needs, we’re rounding up our favorite editor-approved new launches of April so far. Whether you’re looking for a hair product to help enhance your curls, a long-lasting lip pencil that will stay put no matter what temperature it is outside, or a serum that will keep your skin hydrated (or something else entirely), we’ve got you covered.

Keep scrolling to read about and shop the best new products worth trying this month.





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