Hey, Do You Want to Wear a Priceless Piece of Art on Your Wrist, or Are You Uncultured?

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Hey, Do You Want to Wear a Priceless Piece of Art on Your Wrist, or Are You Uncultured?


If you don’t know, now you know: You can now wear famous pieces of art on your wrist…as your watch. Swatch, known for its art-forward, fun, quirky, maximalist, yet stylish timepieces at an affordable price point, launched a new collaboration with multiple art museums in March. And, as you’d think, everything is gorgeous.

For example, now you can wear The Birth of Venus as an accessory, or a Lichtenstein. “For this collection, we wanted to build a puzzle of elements, each representing a side of Swatch. That’s why for MoMa in NYC, we focused on Roy Lichtenstein, for the 100th anniversary of the artist’s birth, which falls perfectly into the picture, but also that’s the pop side of Swatch,” said Swatch’s Creative Director, Carlo Giordanetti, while explaining the inspiration behind this new collection during the launch event at the historical Convento do Beato in Lisbon, Portugal.

swatch collab with botachelli

Swatch

The collaboration is with MoMA, Magritte, Louvre Abu Dhabi, and Le Gallerie Degli Uffizi. For the piece from the Foundation of Magritte in Belgium, Swatch selected two pieces of art representing the surrealist and quirkiness side of the Swatch brand—The Son of Man and The Treachery of Images from Rene Magritte. Working closely with the Gallerie Degli Uffizzi in Italy, Swatch brought Sandro Botticell’s Allegory of Spring and The Birth of Venus 15th-century renowned pieces to life. And last but not least, they chose The Great Wave off Kanagawa by Katsushika Hokusai for the collab with Louvre Abu Dhabi. All of the pieces are available now, and range in price from $95 to $105. Shop ’em all below!

 

preview for All Sections Playlist - Cosmopolitan US

GIRL BY ROY LICHTENSTEIN, THE WATCH

Swatch GIRL BY ROY LICHTENSTEIN, THE WATCH
Credit: Courtesy of Swatch

REVERIE BY ROY LICHTENSTEIN, THE WATCH

Swatch REVERIE BY ROY LICHTENSTEIN, THE WATCH
Credit: Courtesy of Swatch

LA TRAHISON DES IMAGES BY RENE MAGRITTE

Swatch LA TRAHISON DES IMAGES BY RENE MAGRITTE

LE FILS DE L'HOMME BY RENE MAGRITTE

Swatch LE FILS DE L’HOMME BY RENE MAGRITTE
Credit: Courtesy of Swatch

NASCITA DI VENERE BY SANDRO BOTTICELLI

Swatch NASCITA DI VENERE BY SANDRO BOTTICELLI

THE GREAT WAVE BY HOKUSAI & ASTROLABE

Swatch THE GREAT WAVE BY HOKUSAI & ASTROLABE
Headshot of Andrea Zendejas

Senior Accessories Editor

Andrea Zendejas is the Senior Accessories Editor at Cosmopolitan, where she has worked for 5+ years. Andrea handles fine and costume jewelry, shoes, and bags for all cover and fashion stories in addition to overseeing the front of book shopping pages. She also styles beauty well stories and various fashion stories for digital. Andrea previously worked at CR Fashion Book, SELF Magazine, and Women’s Health and has contributed to digital sites Harper’s BAZAAR and Marie Claire. Follow her on Instagram. 





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