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It’s no secret that Black Friday is one of the biggest shopping events of the entire year — so massive that even major retailers like Amazon, Walmart, Nordstrom, and more can’t help but participate in the spectacle with can’t-miss savings of their own. For as notable as Black Friday is, somehow the holiday just seems to get bigger and last longer each year, with deals that are designed to span the entire month and cover a range of categories — including fashion, home, beauty, and tech. Such is the case (yet again) this year, as many brands have already begun touting early Black Friday deals well in advance of the shopping event.
In our experience, Black Friday offers the perfect opportunity to stock up and save on all the items you’ve been coveting throughout the year. It also doubles as an ideal time to start working through your holiday gifting list and shopping out all the items you know your loved ones will be delighted to receive.
Black Friday shopping can be overwhelming for even the most experienced shoppers, which is precisely why our team of experts rounded up the best Black Friday sales and must haves to take advantage of — before the season’s hottest products inevitably sell out. As shopping editors, we spend a lot of time perusing the internet for cool new finds, testing products firsthand, and separating the good deals from the truly great ones. We know what Black Friday deals are worth shopping and, more importantly, which ones are worth skipping so that you can spend a little extra time with your family over the holiday weekend (or, you know, just downing sweet potatoes).
Ahead, we’ve curated a guide to the best Black Friday deals and sales from brands like Amazon, Nordstrom, Walmart, and Target. Whether you’re looking to stock up on bestsellers from Amazon, editor-loved mattresses, or even cult-favorite skin-care essentials, there’s something for everyone to browse, buy, and save big on. Happy shopping!
Looking for something specific? Browse through sales by retailer ahead:
Shop more of POPSUGAR’s Black Friday and Cyber Monday deals.