:quality(85):upscale()/2023/08/08/685/n/1922153/a9d954b764d25ea2cea238.16648887_.png&description=We%E2%80%99re+Obsessed+With+These+K-Beauty+Products){kind=link}
:quality(85):upscale()/2023/08/08/685/n/1922153/a9d954b764d25ea2cea238.16648887_.png "We’re Obsessed With These K-Beauty Products")
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K-beauty was once seen as a niche trend, but then it put sheet masks and BB creams on the beauty map and everyone wanted in. The category made its mark thanks to its innovative products promising to deliver, glowing, glass-like skin, as well as novel delivery mechanisms and quirky packaging.
Despite Korean beauty having been on our radar for a while now, its popularity sees no signs of waning. That’s because the active formulas really work and the brands constantly innovate. These days, efficacious products are on everyone’s wish list, and if you’re trying to revamp your routine, K-beauty brands like Saturday Skin and Thank You Farmer deliver results without compromise.
From celebrity-loved brands like Laneige and Glow Recipe, to brands that tout the most adorable packaging (we’re looking at you, TonyMoly), you’ll have no problem filling your virtual cart with these. Keep reading to discover the 11 K-beauty products that we think are well worth adding to your shopping list.
— Additional reporting by Amy Lawrenson