18 Beauty Brands Standing Up for the LGBTQ+ Community This Pride Month

Founded by Queer Eye‘s Jonathan Van Ness, JVN is one of the hottest LGBTQ+-founded beauty brands on the market right now. To celebrate Pride Month, 10% of gross profits (up to $10,000) from this leave-in conditioner and hair oil set will benefit GLSEN, a nonprofit working to create a safe and inclusive K-12 learning environment for LGBTQ+ youth.

Year-round, 100% of Viva Glam Lipstick sales are donated to the M∙A∙C Viva Glam Fund, which helps fund local organizations supporting the LGBTQIA+ community and people living with or affected by HIV/AIDS. Over the past 27 years, they’ve raised over $500,000,000 globally.

Kérastase is on a mission to change the world—and your hair—for the better with a limited-edition version of its Elixir Ultime Original Hair Oil and a $25,000 donation to The Trevor Project. Among many things, the organization provides free, confidential crisis counseling to LGBTQ+ youth.

It’s easy to fall in love with the bright, colorful world of KimChi Chic Beauty, a makeup brand from former RuPaul’s Drag Race contestant Kim Chi. All year long, 2% of all sales—including collabs with fellow RuGirls like Trixie Mattel, Plastique Tiara and Naomi Smalls—are donated to The Trevor Project.

NYX Cosmetics’ Proud Allies for All program works in partnership with the Los Angeles LGBT Center year-round to provide resources to LGBTQ youth and allyship training to over 10,000 individuals. The brand’s brightly colored eyeliners are perfect for recreating that Pride flag eyeliner you saw on your FYP.

Throughout the month of June, OUAI will be donating $200,000 to LGBTQ+ organizations, including The Trevor Project, the Los Angeles LGBT Center, Strands for Trans and the Ali Forney Center. Get super-hydrated hair while fighting for LGBTQ+ rights by grabbing the brand’s beloved leave-in conditioner and detangler—and adding a donation of your own at checkout.

The queer-owned skincare brand Beekman 1802 will be donating 100% of proceeds from this limited-edition six-piece set to the Ali Forney Center, a non-profit that provides homeless LGBTQ+ youth with transitional housing and resources. Powered by proprietary goat milk prebiotics, the moisturizer and serum routine will hydrate your skin barrier faster than you can say gay.

This year, Kiehl’s has committed to donating a guaranteed minimum of $150,000 to The Trevor Project—including $1 from each sale of the brand’s signature Ultra Facial Cream in limited-edition Pride packaging.

Leland Francis’ new Pansy scent reclaims a term traditionally used to belittle the LGBTQ+ community. Throughout the month of June, the brand will be donating 100% of proceeds from the scent (both in candle and perfume form) to organizations like the Ali Forney Center, the LA LGBT Center and SAGE.

Keep your Pride parade makeup locked in place with Milk Makeup’s cult-favorite Hydro Grip Primer. Through its ongoing 1% pledge, the brand has donated more than $200,000 to The Center—and it’s doubling its donation this June to ensure the NYC-based LGBTQ+ community center receives the funding it rightfully deserves.

Did you know that LGBTQ+ kids are disproportionately affected by homelessness? That’s why, Pride Month or not, the gender-inclusive skincare brand Good Light donates 1% of sales to True Colors United, an organization that implements unique solutions to end youth homelessness. This probiotic-packed serum helps balance your skin barrier for happy, hydrated skin, no matter your gender expression.

If LGBTQ-owned clean beauty brand NOTO Botanics isn’t on your radar, it should to be. All year long, a portion of DTC sales of this multi-use oil will be donated to organizations like the Okra Project and the Transformative Freedom Fund.

Over the past three years, John Frieda has contributed over $150,000 to GLSEN initiatives, helping create safe and inclusive school environments for LGBTQ+ youth. The brand’s top-rated hair gloss treatment will give your hair a just-left-the-salon look in all your Pride parade pics.

Give your lips a little love this Pride Month with Alder New York’s new lip balm set, which features moisturizing ingredients like cocoa butter and vitamin E. This Pride Month, the LGBTQ+-owned beauty brand is donating a portion of sales to the Ali Forney Center in NYC.