Winter is coming, which means we want to be going. If you’re skipping the snow in favor of fairer temperatures, chances are you’re looking to invest in a new swimsuit. From stylish maillots to figure-flaunting two-pieces, there are more than enough buzzy bikini brands encouraging you to schedule your OOO automatic reply. Ahead, we rounded up 45 new Insta-worthy labels to get on your radar, into your suitcase, and onto your grid, stat.
equator top in mystic parallelo
Supermodel Candice Swanepoel would know a thing or two about sexy swimsuits. She co-founded the line Tropic of C, but the best part isn’t their fun prints or barely there silhouettes but its sustainability and community-driven mission. Their products are made from recycled materials in a production cycle that reduces water water and energy, while supporting nonprofit organizations like mothers2mothers.
Kahlo Bottom
Taking notes from the ’80s and ’90s, Myra Swim, founded by Bianca Elouise, will be your next destination for sleek, sultry swimwear. The airy fabric is made of a silk nylon that you can easily transition from on to off the beach, with super-flattering cuts for every level of confidence. (Seriously, shop here if you want that Brazilian bikini fit.)
Pointelle-Knit Bandeau Bikini
Surprisingly, Alaia only recently launched swimwear earlier this year. But with its body-conscious fits and signature laser-cut designs, it’s already a cult favorite. Like tan Alaia dress, file these suits under the ‘Own it For Life’ category.
Bali Onepiece
Since its launch in 2016, Good American has become a hub for great-fitting denim, easy basics, and now, swimwear. Think unexpected minimalist designs that hug you in all the right places, and true to the brand’s ethos, it’s all offered in an inclusive size range.
Merci Top
If your style leans more on the sweet side, Dippi Daisy’s might be for you. With English florals and puff shoulders, the ultra-feminine brand caters to those who want to feel like they’re in a poolside edition of Bridgerton.
Georgia Top
Blackbough is like TikTok personified in a bikini. Made in the Philippines, the cuts are fun, the prints are flirty, and most styles come with coordinating accessories and skirts worthy of a social media post.
Lace Up Swimsuit
LaQuan Smith translated his brand’s style codes—read: high fashion sex appeal—into a swim line that follows suit. It’s not for the faint-hearted, but that’s not what you’re shopping for when you choose this industry favorite designer.
Mala
With punchy neons, glitter fabrics, and on-trend ’70s prints, Triangl is here for all your Instagram needs. Which makes sense, given that the brand boasts 2.5 million followers. It offers a wide array of colors, prints, and fits that are meant to be photographed. And Triangl mostly specializes in bikinis, so turn your eye if you’re a maillot kind of girl.
The Square-Neck Bikini Top
Everlane’s cult following loves the brand for its social and environmentally friendly practices, and this ethos extends to its swimwear. Each piece is made from Econyl fabric that is built to last (Everlane even made sure colors wouldn’t fade over time), but our favorite thing about the swim is that the company tested it on 112 women to ensure the best fit.
Blaise One Piece Bikini
Post a pic of yourself wearing a Riot swimsuit and expect your comment section to be filled with fire emojis. These minimalist suits maximize your sex appeal, due in part to the barely-there, second-skin material that feels suspiciously weightless while still supporting your girls.
Maggie Underwire Bikini Top
If you’re looking for an on-trend style, search no further than Frankie’s Bikinis. It ticks off all the Insta-favorite hits: tie-dye, cloud prints, terry cloth, and more. Tag the brand and you’ll get a chance to be reposted on its grid, which boasts over one million followers.
Pandana One Piece Sage
Crochet suits get a sultry touch with Akoia. The often fickle fabric tends to stretch and create ill-flattering, mum-ish silhouettes, but Akoia figured it out, meeting the needs of shoppers who prefer a Brazilian cut. These handmade suits are made in Bali, too, which is exactly where you can catch me wearing one.
The Spencer Orchid
Solid & Striped single-handedly resurrected the basic one-piece in 2014, but it has come a long, fashionable way since. Its suits always have a touch of ’70s nostalgia without being frumpy. It recently released a leopard-print suit complete with a gold belt. Need we say more?
Scallop Peach Terry Bikini
Rihanna, Selena Gomez, and Beyoncé are just a few fans of Lisa Marie Fernandez’s gorgeous swimsuits. Its retro, yet undeniably modern cuts pair best with its elevated ready-to-wear collection, which comes in matching prints cut in bolero jackets and flowy dresses.
Halo Bikini Top
Minimalism does not mean boring when it comes to Jade Swim. Founded by Brittany Kozerski, a former fashion editor turned designer, the brand has fans like Kendall Jenner and Paloma Elsesser. The inventive silhouettes in luxurious Italian fabrics will age with you and check off all the sustainable boxes. Bonus: Jade Swim is made in the USA too.
Spritz Oasis One Piece
Girlfriend Collective is known for inclusive athleisure, but swimwear is its next domain. With a set of core styles that will flatter every body type, test one out today that you’ll love for years to come.
Ariel Duo Two-Tone Seersucker Bikini
You might recognize Hunza G for the iconic cutout mini dress worn by Julia Roberts in Pretty Women, but the London-based brand is on its way for being famous for its bathing suits, too. Relaunched under Georgiana Huddar, the ultra-flattering, super-stretchy styles look good on literally everyone. That’s kind of the point too, since its one-size-fits-all swimsuits are intended to suit a range of bodies.
Daria Army Colorblock High-Cut Bikini
With a knack for contrasting colors and flattering silhouettes, Matthew Bruch is definitely an up-and-coming swim designer to know. Based in New York City, Bruch launched his label in 2020 and is already sold at major retailers like Moda Operandi and FWRD.
It’s Golden Hour – Scrunchie Bottoms
Created as an homage to the ’80s and ’90s, Loleia is a swim label with bold prints and styles in mind. Designed in Australia with local artists, look to this brand for Kelly Kapowski vibes.
Knit Bikini
A Missoni zigzag swimsuit is the Rolls-Royce of bikinis. It’s the gold standard of luxury swimwear, not to mention an investment that will never go out of style. Seriously, these knit suits have been a staple since the ’60s.
Elena Bikini Bottoms in Econyl®- Black Coffee
This London-based swim brand combines luxury, design, and sustainability. Look to this label if you’re heading to the Amalfi Coast, because everything they make looks great with linen cover-ups, an oversized straw hat, and a rosé in hand.
Coquillage Safari Green
While some of us were splashing around in kiddie pools, founder and creative director Agnes Fischer spent her childhood snorkeling around Saint Barthélemy. This led to her launching Fisch, a swim brand made in Italy that not only fits like a dream, but has been eco-friendly since its start in 2017. Specifically, Fisch is known for using Econyl fabric, aka regenerated nylon created from waste products.
Hand-Beaded Cross Front One Piece
For those of you who want to peacock, it doesn’t get more extra than PatBo. With designs like strategically placed embroidery and beaded seashell cups that make you feel like Ariel, Brazilian designer Patricia Bonaldi should be your go-to for any yacht trips, resort getaways, or pool parties you have where actually swimming isn’t a priority.
Rio Top
If you’re searching for a swim brand no one has heard about (at least not yet), try Feline Swim. Made from deadstock fabrics in limited stock, the label pairs loud prints with minimalist silhouettes, so you’ll stand out on the beach without awkwardly feeling like you’re peacocking.
HS21 Lumière Bandana
Founded by Jannine Vinci and Isabella Cavalli in 2015, Oséree is an Italian swimwear brand that gets its name from the French verb “ose,” meaning “to dare.” Thus, it’s no surprise that sparkly maillots and two pieces are the brand’s signatures. If your vibe skews “extra,” its fringy beaded styles are most definitely for you.
Malta Suit
Aurelle is one of those social media swim brands we can’t stop thinking about. With over 160,000 Instagram followers (and growing), the label is know for super-fast shipping and cute suits under $50. Win-win.
Rico One Piece Eco
With a model in a single size (the brand’s technical fabric generally fits sizes from XS to L), Bond-Eye might not be for everyone. But those who are in the know know. The material is super flattering and ranges from chic neutrals to fun color-blocking that will make you feel like an ’80s Barbie in the best way possible.
Crossover High Cut Cheeky Bikini Bottom
Aerie makes some of the most flattering swimwear that never, ever falls off. Seriously, I will wipe out while surfing and its two-piece bikinis stay in place as I’m rocked by a huge wave.
Cisco Skirt
Miami-based brand Rielli, backed by founder Arielle Claudine Baril, aims to keep it real. Its deceptively simple designs make you feel your best (we’re really loving the matching terry swim skirts). They operate off of a humble business model, too: “cut, sewn and distributed from our living room to your front door.” You can’t not want to support this beautifully made indie label.
Hunter One Piece
Joues de Sable (“sandy cheeks” in French), is for those who want timeless sex appeal. Founder Dominique Celine is a Southern California native, so she would know a thing or two about a good bikini. Silhouettes are sleek yet sultry, with thigh-high cuts, elegant cutouts, and more.
Xylo One Piece
If Saweetie is one of your style inspirations, then Matte Collection is where you should grab your next swimsuit. We’re especially fond of the fact that most of its suits have matching clothes that will take you from the beach to the boardwalk in no time at all.
Ari Top
Before Shay Johnson and Paula Hess founded Dos Swim, the two cut their teeth at Opening Ceremony. But while designing swimsuits together for a Mexican vacation, they realized their new business model. With ultra-flattering silhouettes and unexpected prints, friends and followers started requesting suits of their own, and the rest is history.
Amulet Bandeau
Aussie-backed but Italian-inspired, Cin Cin swimwear captures the relaxed luxury of the ’70s. Think: soft kaleidoscopic prints and ring details that would make a Bond Girl swoon. But that’s not all: Cin Cin swim is also made of REPREVE® fabric, a fully traceable and certified recycled material that is made from post-consumer plastic bottle waste.
Bill Mio One-Piece Swimsuit
Norma Kamali is a swim brand that appeals to Gen Z and Boomers alike. With flattering ruching or french-cut one-pieces loved by the Kardashians and beyond, it’s a brand with universal appeal.
Mona Mustard Bikini
Backed by Nigerian designer Dumebi Iyamah and based in both Ontario, Canada and Lagos, Nigeria, Andrea Iyamah’s standout pieces will turn heads and have everyone asking you to tag your bikini on IG so they can follow suit. The label’s all about refreshingly sexy silhouettes, eye-catching prints, and saturated hues.
Eva Standard Waist Two-Piece
Made to fit up to seven different sizes (from US 2 to 14), Youswim’s comfy suits are basically magic. Lovingly made in England, the brand’s tight edit of only four swimwear styles all utilize a stretchy ribbed fabric that hugs you in all the right places.
Monse Top | Eco Sky
Life is literally a beach for Mikoh founders Oleema and Kalani Miller. The sisters plit their time between Orange County, California and Hawaii, so they know a thing or two about swimwear that can handle the surf.
Rouge Top x Rouge Bottom
Nigerian-American Buki Ade infuses her clothing brand Bfyne with inclusive cultural nods to her heritage. Unique only begins to describe her take on swimwear and cover-up collections, rife with unapologetic prints and designs made to “unleash your inner Fynebabe.”
Black & Green Sex Wax One-Piece Swimsuit
Where Bella goes, Instagram follows. The model posted herself in Louisa Ballou’s major cutout one-piece. The label’s ultra-sexy silhouettes are reminiscent of ’80s Versace, and the internet can barely keep up with Ballou’s suits selling out constantly.
Como Top
Catch some retro vibes with Ookioh, a swimwear brand with, well, swimming in mind. The flattering styles will stay put even if you get wiped out, made of sustainable materials deriving from ocean waste.
Amore Lime
Founder Rebecca Larsson applies an eccentric sensibility to her swimwear, from neon mismatched sets worthy of a Miami vacation to tie-dye suits that work at the beach and on dry land.
Outlined Top – White
Chromat champions inclusivity 24/7 with designs that make you feel empowered. The brand’s aesthetic is sporty meets futuristic, and its swimwear will make you feel like a superhero.
Las Olas Top
Leave it to Emily Ratajkowski to create one of the sexiest swim brands on the market. Her barely-there bikinis and strappy one-pieces are loved by social media scenesters, and with good reason. Its multi-strap triangle tops were made for a ’gram (or two, or three, or four).
Henna Bikini Chartreuse Full
Go bold with Asherah Swimwear, founded by creative director and designer Cheryl “Cejae” Jones. Based and constructed in Dallas, Texas, the brand’s racy designs encourage you to embrace your bod in sexy cutout one-pieces and Brazilian-cut bottoms reserved for the ultra-confident.
Aster One Piece
What started as a coveted label for It-bags has since skyrocketed into a full-fledged fashion brand. Created in 2012 by Jasmin Larian Hekmat, Cult Gaia is your one-stop shop for Insta-ready dresses, bags, shoes, and recently, swimwear. It pays close attention to all the chic details, with swimwear featuring acetate rings, luxe ’70s prints, and more.
Justine Carreon is the market editor at ELLE.com covering fashion, Dutch ovens, and fashion again.
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