Everyone has their own preferences when it comes to
lingerie. Some people may be into those ultra-strappy, hard-to-get-into sets that have you sweating by the end of it (though they’re totally worth it once you catch a glimpse of yourself in the mirror)—while others might prioritize comfort and functionality over how cute something looks. All tastes are valid! Thankfully, there are tons of lingerie brands on le internet that offer all types of styles and cater to many interests—from simple to très spicy, over-the-top to comfy, and everything in between—so you can choose the piece that checks all your boxes.
And if we’re being honest here, bras and underwear are some of the best investment purchases you can make—considering we usually wear them every day. Naturally, it can be a bit overwhelming to shop for them when there are so many fab companies out there. Luckily for you, we here at Cosmo pride ourselves on getting intimate with, well, the intimate *wink wink* and we rounded up the best lingerie brands—whether they offer inclusive sizing, half-cup sizes (!), or are just generally notable.
Need even more bra content? Click here for the best brands for large busts, the best brands for small busts, the best strapless Amazon bra, the best push-up bras, and a rundown of all the diff bra types.
Our top picks for the best lingerie brands of 2023:
Keep on scrolling for the 30 best lingerie brands that deliver on fit and quality and will make you feel confident as hell.