Glossier’s New Stretch Fluid Foundation Deserves the Hype

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Glossier’s New Stretch Fluid Foundation Deserves the Hype


Jessica Harrington
Jessica Harrington

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It’s hard to credit one brand for bringing the no-makeup makeup look to the masses, but if we were to give out that superlative, it would be Glossier. That’s why it’s so compelling that the company is launching its first-ever foundation, the Stretch Fluid Foundation. Prior to this, its complexion range only included a barely-there skin tint and equally lightweight concealer, but this new release is a bonafide foundation. Needless to say, I had to try it out.

I had a feeling that the Glossier Stretch Fluid Foundation ($34) and I would be a match made in heaven. This hunch was based solely on the fact that I’m not a fan of heavy, full-coverage complexion products, and seeing as Glossier is known for the barely-there look, I was hopeful the brand’s version of a foundation would align with mine. I wanted something breathable and undetectable on the skin with the ability to blur imperfections (but not my freckles). It’s a tall order, but I felt Glossier was up for the challenge.

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Ahead, read my full review of the Stretch Fluid Foundation and find out if it really fits the bill.

About the Glossier Stretch Fluid Foundation

  • It’s a gel-cream foundation formula that’s breathable and lightweight.
  • It comes in 32 shades with five different undertones.
  • It’s made with skin care ingredients such as glycerin and squalane for hydration and wild rose berry extract to balance skin and control shine.
  • It has a natural-looking finish and offers light-to-medium coverage with up to 12 hours of wear.
  • It’s transfer and sweat-resistant, cruelty-free, and vegan.

What I Like About the Glossier Stretch Fluid Foundation

As a fan of no-makeup looks, my favorite thing about the Glossier Stretch Fluid Foundation is how un-foundation-like it is. Though it claims to provide light-to-medium coverage, I found one layer to be the sweet spot for me, making the coverage rather light and natural looking. It adds a subtle evenness to my skin, camouflaging any dark spots and breakouts, without completely hiding my freckles. The liquid formula blends like a dream, almost like a tinted moisturizer rather than a foundation. It feels hydrating but the finish isn’t super shiny — it’s more just like a comfortable, plump second skin.

With 32 shades in the range, I love that the brand took into account five different undertones — not just your standard warm, cool, and neutral — making it easier to find your exact match. I used the shade Light 1 and found it to be a great fit for my fair complexion with a neutral undertone.

After wearing it for a nine-hour workday, I can attest to its transfer and crease-proof claims. Though I did set my makeup (more on that ahead), the foundation stayed put all day long. That’s no easy feat considering I live in New York City where the temperature outside right now is high and the humidity is even higher. Not to mention I walk a lot.

Jessica Harrington

How to Use the Glossier Stretch Fluid Foundation

I’m constantly switching up how I apply my foundation. With the Glossier Stretch Fluid, I put two pumps on the back of my hand, then put some of the product on my forehead, chin, and cheeks using my fingertip. To blend, I took a fluffy brush and buffed it in using dabbing motions. This helped me get a really smooth, even finish. While I sometimes have issues with brush strokes appearing in my base, the Glossier formula didn’t get streaky.

Because the coverage is light and I didn’t want to apply another layer on my entire face, I used my concealer to spot conceal under my eyes and on any blemishes I wanted to hide. I blended that together with a damp makeup sponge before using my favorite setting powder to reduce shine and lock in my T-zone area.

I did the rest of my makeup routine as usual and was blown away by how nicely the products layered. At the very end, I used a setting spray to really ensure nothing moved.

What to Consider Before Trying the Glossier Stretch Fluid Foundation

Before you hit that add-to-cart button Glossier’s newest foundation launch, it’s worth noting that the product won’t give you a flawless matte base. Though it is buildable, it’s still very sheer. So if you’re someone who wants something with more robust coverage, you may want to search elsewhere.

Where Is the Glossier Stretch Fluid Foundation Available?

The Stretch Fluid Foundation is available at Glossier stores and the brand’s website on August 22 and at Sephora.com on September 1.

Rating: ★★★★★



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