Vintage clothing brands that remain popular among Gen Z include legacy fashion houses like Louis Vuitton and Chanel, as well as buzzy names like Loewe. “We consistently see a lot of traction and genuine love for Louis Vuitton, Chanel, Fendi, Gucci, and Versace,” says Wu. “And while those are the most coveted brands, Prada, YSL, and Loewe are gaining popularity, too. In terms of data, we’re always looking closely at product clicks, as well as the amount of time customers spend onsite.”
ShopShops also keeps an eye on global brands that are rising in popularity. “International fashion brands popular in the EU, Korea, or Japan markets, as well as brands popular with Dover Street Market, also catch our eye — like Rick Owens, Margiela, Sacai, Moncler, and The North Face.”