The cloud couch from RH is so popular because…well, have you seen the damn thing? She’s absolutely stunning!
No, but in all seriousness, the $10,000+ sofa—designed by Timothy Oulton in 2015—is beloved for its streamlined aesthetic and out-of-this-world comfort. The plush cushions are filled with goose down, plus the low-back silhouette and broad arms are completely sinkable. Like, before you know it, you’ll have taken a four-hour nap or binge-watched an entire series.
What’s more, the luxury accent (which is a favorite among celebs like Kendall Jenner and Kerry Washington) is also completely customizable. With three modular components to choose from (a corner, an armless section, and an ottoman) and the ability to configure your cloud sofa however you want, the shape and size possibilities are endless.
RH describes the furniture phenomena as “a modern marriage of versatility, perfect proportions, and massive comfort,” and we think that’s pretty accurate. Okay, now do you get the hype?