The Best New Beauty Products of 2023 So Far

The Best New Beauty Products of 2023 So Far

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  • There are a ton of new beauty launches on the horizon for 2023.
  • We asked beauty editors to share the best new products they’ve tried so far.
  • Shop options in the hair, makeup, skin-care, fragrance, and body-care categories.

When it comes to New Year’s resolutions, some people like to focus on physical fitness, while others set professional goals. Us? We like to keep our intentions beauty-related. At the top of our list are things like “uncover as many new brands as possible” and “try a new graphic eyeliner look,” and to help us get there, we’re eyeing the new beauty products launching in 2023.

The new year may have just begun, but 2023 is already brimming with solid new formulas for every preference and need. Whether that means mastering a new hack from TikTok, revamping your skin-care routine with all-new products, or making the switch to a minimalist routine once and for all, the possibilities are endless — as long as you have the right tools at your disposal. The collection of beauty innovations to come in the new year are a healthy mix of hair, makeup, skin-care, and body-care products. Looking to give the “skinimalism” trend a try? Check out the many new vitamin C serums to come. Want to see if the hair-rollers hairstyle everyone keeps talking about works for you? You’ll want to stock up on shine-enhancing hair oils and volume-boosting shampoos and conditioners to get the look.

Still, the onslaught of new brands hitting the market can be a bit overwhelming, so to make finding your next product a smidge easier, we’ve asked editors to share the ones worth buying in 2023. Each month, we’ll be updating this guide to the year’s best hair, makeup, skin care, and fragrance launches, so make sure to bookmark this tab for future use. Now, without further adieu, keep scrolling for the year’s best new beauty products according to our editors.

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